Job Description
Product Marketing Management:
- Develops and builds product plans focused on innovation, important to the customer and difficult to copy.
- Define each product, outline the attributes, determine the financial positioning and create merchandising strategies.
- Identify product, sales and marketing opportunities.
- Work directly with customers for innovation opportunities to develop coherent product and go to market strategy
- Provides overall direction and guidance to the Product Managers to ensure new product launches and existing products are tracked through the life cycle process.
- Merchandise mix or product blend to ensure maximum sales growth and margin contribution
- Identify product opportunities, stay abreast to competitive intelligence and on top of flooring fashion trends and cutting edge opportunities
- Set pricing to meet revenue and profitability goals.
- Understands buying patterns, product sales, market trends and competitive products in each flooring product category
- Develop and execute all New Product Introduction (NPI) launches into the marketplace
Business Analysis and Reporting:
- Create, analyze and manage reports/status updates ongoing; communicate product performance and market trends
- Lead, review and evaluate market research to define future opportunities and adjust existing plans to address market trends, fashion trends and competitive landscape
- Assisting Supply Chain in:
- Developing long-term supplier relationships in both: marketing and product supply.
- Demand forecast process
Marketing Planning and Execution:
- Develop promotional opportunities including clearance strategies.
- Help manage vendor relationships and negotiate to improve competitiveness.
- Develop new product decks
- Planogram merchandised displays
- Product set-up and dealer pricing
- Development of support materials: Warranty, maintenance, installation and selling support documents
Qualifications
- Bachelor’s Degree in Marketing, Business and/or related field
- 5-10 years of related experience in Product Development and Brand Strategies, New Product Introduction, Brand Sourcing, Product-launches, merchandising and operations, as it relates to the flooring industry across retail
- Hands-on working knowledge of mass merchant, big box, distribution and dealer networks
- Track record of personal and team achievement.
- Demonstrates a sound, credible leadership style; team player with hands-on collaborative attitude
- Strong analytical, strategic and consumer insight skills.
- Broad knowledge of all flooring categories.
- Progressive and innovative: aggressively seeks out opportunities to improve competitiveness and demonstrates an innovative spirit.
- Delivers results in a high-pressure environment with the ability to set priorities and meet challenging deadlines.
- Exceptional interpersonal, presentation, problem solving, communications and negotiation skills.
Job Tags