Job Description

The Inside Sales Representative is responsible for outbound prospecting and appointment setting in support of two sales channels:

1. A National Sales Team serving customers across the U.S. and Canada
2. Local Sales Teams in Dayton, Denver, Pittsburgh, and Houston

This role is focused on opening doors, qualifying interest, and scheduling high-quality meetings for field and national sales representatives. The Inside Sales Representative does not close deals, but plays a critical role in creating a strong, consistent top-of-funnel pipeline.

Key Responsibilities

Appointment Setting & Prospecting

• Conduct outbound calls, emails, and follow-ups to prospective and existing accounts
• Qualify leads based on defined criteria (industry, role, need, timing, etc.)
• Schedule introductory meetings, discovery calls, and on-site or virtual appointments for sales representatives

Sales Team Support

• Coordinate closely with:
• National Sales Team
• Local sales teams in Dayton, Denver, Pittsburgh, and Houston
• Understand each team’s priorities, target accounts, and capacity
• Route appointments appropriately and ensure smooth handoff to the sales team
• Maintain accurate notes and context so sales reps are prepared for each meeting

Pipeline & Activity Management

• Track outreach, conversations, and scheduled appointments in internal systems (CRM or equivalent tools)
• Maintain a consistent cadence of follow-ups and re-engagement
• Meet or exceed weekly and monthly activity and appointment targets
• Provide feedback to sales leadership on prospect response, objections, and market trends

Communication & Professional Representation

• Serve as a professional first point of contact for prospective customers
• Clearly and confidently communicate the company’s value proposition
• Represent the brand with credibility, organization, and responsiveness

Qualifications

Required

• 1–3 years of inside sales, sales development, appointment setting, or customer outreach experience
• Strong phone presence and written communication skills
• Comfortable with outbound prospecting and follow-up
• Highly organized with the ability to manage multiple priorities and stakeholders
• Proficient with Microsoft Office and/or sales productivity tools (CRM experience a plus)

Preferred

• Experience supporting both national and local sales teams
• Background in B2B sales, industrial, manufacturing, food processing, or service-based industries
• Familiarity with sales enablement tools (Teams, CRM, scheduling tools)

Key Competencies for Success

• Persistent, but professional follow-up
• Strong time and territory management
• Ability to adapt messaging for different audiences and regions
• Collaborative mindset and comfort working with multiple sales reps
• Results-oriented with attention to quality, not just quantity

Performance Measures

• Number of qualified appointments set per week/month
• Appointment quality and show rate
• Responsiveness and follow-through with sales teams
• Accuracy and consistency of activity tracking

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