Job Description

Event Coordinator

📍 On-site | Houston - Texas, United States

Terra Energy

Department: Sales

Reports to: Sales Director

About Terra Energy

At Terra Energy, we are committed to expanding access to clean, affordable solar energy solutions. We are growing fast and looking for driven, high-performance individuals who want to make an impact in a results-oriented environment.

Position Overview

We are seeking a proactive and highly organized Event Coordinator to plan, execute, and optimize marketing and promotional events that generate high-quality leads and increase brand awareness.

This role plays a critical part in supporting our sales pipeline through field events, community activations, trade shows, and builder partnerships. The ideal candidate thrives in fast-paced environments and understands how events directly contribute to revenue growth.

Key Responsibilities

Event Planning & Execution

• Plan and execute promotional events including community activations, trade shows, homebuilder events, and retail campaigns
• Secure venues, permits, and approvals
• Coordinate logistics: booth setup, signage, marketing materials, and staffing
• Ensure brand consistency and professional presentation
• Travel to event locations as required

Lead Generation & Sales Support

• Collaborate with Sales to align event strategy with lead goals
• Train event staff on messaging and lead capture processes
• Track and report number of qualified leads per event
• Ensure all leads are entered into CRM within 24 hours
• Analyze event performance and ROI

Vendor & Partner Management

• Manage vendors, suppliers, and promotional partners
• Oversee event inventory (giveaways, branded materials, signage)
• Negotiate pricing and contracts when necessary

Budget & Reporting

• Assist with event budget management
• Prepare post-event reports (attendance, leads, cost per lead, ROI)
• Identify improvements to optimize future performance

Brand Representation

• Represent Terra Energy professionally at public events
• Educate potential customers about our solar solutions
• Build and maintain relationships with community partners and builders

Candidate Profile

We are looking for an “A-player” who is:

• Highly proactive and results-driven
• Comfortable working weekends and attending events
• Skilled at engaging prospects and capturing leads
• Detail-oriented with strong organizational skills
• Comfortable with occasional travel, including overnight stays
• Able to start remote but attend in-office training initially
• Experienced in startups or fast-paced environments (preferred)
• Bilingual (preferred but not required)

Key Performance Indicators (KPIs)

• Leads per Event: Meets or exceeds target
• Cost per Lead: Within budget goal
• Event Execution: ≥ 95% successful execution rate
• CRM Compliance: 100% of leads uploaded within 24 hours
• ROI Performance: Positive return aligned with company standards

Why Join Terra Energy?

• High-growth environment
• Direct impact on revenue and expansion
• Opportunity to build scalable event strategies
• Mission-driven clean energy company

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